YOUTH HYMNS. Jake, Johnny & Jolyon – the video and music-producing powerhouse. Meeting as musicians, the trio started directing by shooting music videos exclusively on relic VHS camcorders. This DIY, baptism by fire approach led them to develop their own off-the-wall style and super-saturated visual effects, with a healthy dose of tongue-in-cheek humour. The UK beach-based Youth Hymns have since brought their raw signature aesthetics to Nike, LEGO, Nowness, Snoop Dogg, U2, Royal Blood, Wolf Alice and Slaves. Who’s next?
